Freedom starts from the bathroom.
VitrA Freedom Collection – by Ross Lovegrove

Increasingly working on the compositional freedom of space, Ross Lovegrove, one of the leading representative of organic design innovators, which means elegance of form, minimal use of materials and perfect functionality.

Freedom’s collection, the result is perfect and “The culture of bathing” is projected toward a new direction, totally innovative, the precise nature and a unique approach to creative and unusual ways.
Freedom is asymmetry in movement, harmony and fluidity alive and surprising, aimed at physical and physiological.

Breaking down the formality of existing solutions, Lovegrove gives elegance and relaxation to the bathroom, in a mix between art & technology, with particular attention to innovation and know-how Vitra, which accentuates the original personality.

Returns to the bathroom, with Freedom Collection, the indispensable center of gravity of the house, an extraordinary place, where the individual elements of the highest quality ceramic blend, with their glossy white, to become functional works of art and accessible, such as stones shaped by erosion of water, far removed from the cold and formal lines that often characterize the bathroom.

A new relationship between man, water, forms and materials, including accessories, pleasantly interactive, and original in form and function: a haven of refuge entirely personal.

The wide range of proposals, ensures total freedom in the architecture of the bathroom, and is enhanced by an interactive electronic taps and water saving, with three programs and customized unique way of cleaning and security, optimize the flow of water and avoid waste.

The range includes:
• Series on the ground and suspended
• Basins 65 and 80 cm column and half with integrated
• washbasin 60 cm
• Seats shaped perfectly integrated with the asymmetry of the ceramic, with functional and silent close smoothly and treatment VitrAHygiene included
• Products with treatment VitrAClean included (VitrAHygiene optional)
• Mounting system hidden: aesthetics and maximum functionality.

Vitro and Ross Lovegrove. A successful partnership
The role it plays in VitrA landscape design and its great tradition in the field of sanitary ceramics, have reached the highest expression of harmony and form with the signature collections by Ross Lovegrove, one of the most interesting and ingenious contemporary designers.
This collaboration, which has given great impetus and momentum to the Company and has fostered a creative-oriented daily challenges and emotional needs of a growing audience.
Lovegrove’s work has explored the creation of organic forms and sculptures through the use of sophisticated technologies and materials, developing a concept of “organic essentialism” inspired by the elements and aesthetics of the natural world. An innovative and perfect language to articulate the creative vision of Vitra.

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