June 3, 2008 .- The Circulo de Bellas Artes de Madrid hosts, until next June 29, the fourth exhibition in the cycle “The Value of Design”, organized by the State Company for the Development of Design and Innovation ( DDI).

The aim of this exhibition is to disseminate not only the relationship between design and innovation, but also analyze the results of all the values of innovation that the company develops its services and products that you sell.

Roca has been selected as one of the reference marks in the use and development of the innovation of its products as a value of strategic design. The materialization of this collaboration between the State Company for the Development of Design and Innovation, the Circulo de Bellas Artes de Madrid and Roca is the presentation of the model Khroma within the exhibition.

Roca’s commitment to the design springs from the desire to create new concepts within the space of the bathroom, a principle that has marked the creation of the collection Khroma, the first collection of decorative bath that makes the color in this space

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